Heungkuk Finance Group, based in Seoul, South Korea is one of Aisa’s largest banking and insurance company. Caused by fast growth, global adjustments and expansion into other business fields a consistently noticeable brand identity was necessary that still would enable each enterprise to communicate its very own topics and values.
Together with a small team at Total Identity we developed the new brand identity as well as corporate typography in latin and hangul.
Commissioned by Total Identity, Amsterdam
Symbol & Logotype
Symbol & Logotype Dimensioning
Subsidiary enterprises in bilingual typography