Heungkuk

Heungkuk Finance Group, based in Seoul, South Korea is one of Aisa’s largest banking and insurance company. Caused by fast growth, global adjustments and expansion into other business fields a consistently noticeable brand identity was necessary that still would enable each enterprise to communicate its very own topics and values.

Together with a small team at Total Identity we developed the new brand identity as well as corporate typography in latin and hangul.

Commissioned by Total Identity, Amsterdam


Symbol & Logotype
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Symbol & Logotype Dimensioning
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Subsidiary enterprises in bilingual typography

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Custum Typeface

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Typeface Specimen


Color Palette
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Brochure Titles

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Billboard

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