Brands are part of everyday life and enable customers to differentiate. Design affects the decision making if a brand is given trust and being considered likable. Though a brand might appear static its crucial to constantly rethink, realign and pay attention to its changing environment.
Symbols, typeface, colours and systematics transform visions to brands. Design is a non-verbal promise and crucial to gain attention and interest. We develop and redesign symbols, logotypes, design basics, small brand books and extensive style guides and build a basis for confidence building brand communication.