Kessler

Kessler is the leading Swiss enterprise specializing in risk, insurance and pension fund consulting. Founded 1915, Kessler is still family owned in 3rd and 4th generation and stands for personal consultancy, experience and continuity. With a very strong position on the domestic market, Kessler also offers professional one-stop services for international clients as a partner of the global Marsh Network.

The Kessler brand with the steering wheel as logotype has a strong heritage – nevertheless it was time to modernize the brand experience and create a new visual identity throughout all media. The focus on reworking the Kessler brand was not only to create a more contemporary look and feel but also to establish a strong and efficient system to handle the different media and communication channels in a challenging market.

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Advertising

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Publications

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Stationary

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Folder

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Imagery

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Touchpoint analysis
Rebranding
Imagery
Print media
Sales process and media
Ads
Annual Reports
Signage
Invitations
Trade Fair Booth
Guidelines (work in progress)
Corporate Website (work in progress)