Clariden Leu

Clariden Leu was one of the five biggest swiss institutions in private banking and was based on the merger of the traditional brands Clariden and Bank Leu. The repositioning of the brand included a soft relaunch of the visual elements creating a contemporary look and a more focussed profile.

Commissioned by Interbrand Zintzmeyer & Lux.
The brand was integrated in Credit Suisse in 2012.

---

Brand Experience

---

Guidelines

---

Brandmovie

---

Touchpoint analysis
Rebranding
Guideline
Website
Print Media
Ads
Launch Media
Brand Movie